3-Heights PDF Desktop Analysis & Repair Tool 6.27.1.1 for iphone download

Today, the life cycle of technology products have become shortened due to rapid pace of innovation leading to introduction of new and innovative products at shortened intervals. Box 8000, FI-90014 University of Oulu, Finland Abstract This study examines the formation of brand loyalty and disloyalty behaviours among consumers of short life-cycle technology products. University of Oulu Graduate School University of Oulu, Oulu Business School, Department of Marketing Acta Univ. Ramachandran, Sunder, Understanding brand loyalty and disloyalty formation among consumers’ of short life-cycle products. G 78, 2015 Supervised by Professor Pauliina Ulkuniemi Professor Veikko Seppänen Associate Professor John Meewella Reviewed by Professor Liisa-Maija Sainio Professor Lauri Frank Opponent Professor Virpi Kristiina Tuunainen ISBN 978-952-62-0975-3 (Paperback) ISBN 978-952-62-0976-0 (PDF) ISSN 1455-2647 (Printed) ISSN 1796-2269 (Online) Cover Design Raimo Ahonen JUVENES PRINT TAMPERE 2015 Box 8000 FI-90014 UNIVERSITY OF OULU FINLAND ACTA U N I V E R S I T AT I S O U L U E N S I S ACTA A C TA U N I V E R S I TAT I S O U L U E N S I S Sunder Ramachandran G OECONOMICA UNDERSTANDING BRAND Sunder Ramachandran Professor Esa Hohtola University Lecturer Santeri Palviainen LOYALTY AND DISLOYALTY Postdoctoral research fellow Sanna Taskila FORMATION AMONG CONSUMERS’ OF SHORT Professor Olli Vuolteenaho LIFE-CYCLE PRODUCTS University Lecturer Veli-Matti Ulvinen Director Sinikka Eskelinen Professor Jari Juga University Lecturer Anu Soikkeli Professor Olli Vuolteenaho UNIVERSITY OF OULU GRADUATE SCHOOL UNIVERSITY OF OULU, OULU BUSINESS SCHOOL, Publications Editor Kirsti Nurkkala DEPARTMENT OF MARKETING ISBN 978-952-62-0975-3 (Paperback) ISBN 978-952-62-0976-0 (PDF) ISSN 1455-2647 (Print) ISSN 1796-2269 (Online)ĪCTA UNIVERSITATIS OULUENSIS G Oeconomica 78 SUNDER RAMACHANDRAN UNDERSTANDING BRAND LOYALTY AND DISLOYALTY FORMATION AMONG CONSUMERS’ OF SHORT LIFE-CYCLE PRODUCTS Academic dissertation to be presented with the assent of The Doctoral Training Committee of Human Sciences, University of Oulu for public defence in the Arina auditorium (TA105), Linnanmaa, on 5 November 2015, at 12 noon U N I VE R S I T Y O F O U L U, O U L U 2 0 1 5Ĭopyright © 2015 Acta Univ. OULU 2015 G 78 G 78 UNIVERSITY OF OULU P.O.

3-Heights PDF Desktop Analysis & Repair Tool 6.27.1.1 for iphone download